). You have to learn from Berlin how to party from Friday evening to Sunday night non-stop.Philosopher’s Path in KyotoA walk on the famous philosopher path in Kyoto in Japan is possibly one of the strongest and beautiful experiences I have had in all my travels. Swaraj also promoted these stories on multiple brand platforms. CLIENTIn the current circumstances, telecom networks are our only window to the outside world. Backed by Artificial Intelligence and Machine Learning – it will turn you into a true wine connoisseur. When he entered his b-school, IFMR Chennai, he fell in love with the way MBA is taught. At Oriflame, our focus is on holistic beauty that can be achieved from not just looking but also feeling great. The digital revolution is changing the world. I was staying at a friend’s place with her mom. The standing in queue to get in, the grilling by bouncers, trying to understand the algorithm they have in their head of choosing who goes in and out is an experience in itself. The last few months though have been tough for travel lovers (as I write this piece, I think about how this is the usual time for my summer trip, sigh!). We already have “Uber for tractors” models like Trringo, which provide tractor and farm mechanization services in India, as well as many other services across the value chain, from input to output to market access and logistics. So until we can get back to travelling, let’s hold on a little bit longer to our memories! Chingari has announced its license agreement... World Mental Health Day is highlighted to raise awareness around mental well-being and the social stigma that surrounds depression and... Umanath.V The campaign aimed to celebrate the undying spirit of the Indian farmer and highlight the fact that while literally everything came to a grinding halt during the pandemic, the farmers continued toiling hard for us without any break. Tags : 4 days ago, Chandramouli Venkatesan passes away 13 hours ago, Plix drives home the message of a healthy immune system and holistic living 18 hours ago, Ogilvy & Asian Paints infuse new colours to Durga Puja However, at the heart of subscription lies Customer Centricity. Mumbai: VMLY&R India, award-winning digital marketing, advertising, and transformation agency conceptualized and executed the latest campaign for Swaraj Tractors. Then I realised it was low tide and I was looking at a coral reef. (And we got into all of them, DM me for tips!) To do this, Swaraj Tractors turned their social channels into an aggregator platform. Apart from Whirlpool itself, Philips or Panasonic could launch this in India. Dr. Amandeep Singh, MD, PhD is a gastroenterologist who sees most GI conditions and has a special interest in obesity and endoscopic devices for weight loss. MISBAAH MANSURI, LEARNINGS ON BOUNCING BACK FROM REJECTION: AMBI PARAMESWARAN BY 3 days ago. Club Bangalore's Arvind Kumar, Ogilvy & Asian Paints infuse new colours to Durga Puja, MIB tells channels not to malign or slander any individual, A man of few words but powerful thoughts: Industry mourns the loss of ad doyen DK Bose, 'There is a 25-30% increase in time spent on mobile screens in this pandemic', Truth is a rare commodity; media heavily compromised by commercial reasons: Kapil Sibal, Media Maestro DK Bose: A life unstoppable, DK Bose had an ability to make his way to your heart: Sajal Mukherjee, Whatever Uday Shankar takes up next will be a game-changer in the industry: Arnab Goswami, Myntra names Bhuvan Bam as its first digital brand ambassador, ‘Bajaj not advertising with 3 channels for some time’, Uday Shankar to step down as President, Walt Disney Company (APAC), Star & Disney India. Swaraj has always stood for making this shift happen and has been actively involved in the movement. This campaign comes with a strong insight and aims to impact mindset of everyone in the country to recognize and support these wonderful women farmers.”, Baba Ka Dhaba becomes the new marketing hotspot for brands The subscription business is reported to have grown more than 300% over the last 7 years. NEETA NAIR, MAX LIFE: FOCUS ON REAL VALUE 3 days ago, Myntra names Bhuvan Bam as its first digital brand ambassador Amandeep Singh. Kiran Antony 22 hours ago, DK Bose had an ability to make his way to your heart: Sajal Mukherjee Everyone prefers to watch videos over reading. Wine is a category that needs education and evolution of consumers and what better way than a subscription model. 20 hours ago, MIB tells channels not to malign or slander any individual The consumer can choose a plan, get new versions during updates for free and so on. 2 days ago, Uday Shankar to step down as President, Walt Disney Company (APAC), Star & Disney India So allow me to share with you a few of my most interesting and memorable experiences from my travels. ? We at VIL thought it’s time to bring back our best loved icons – Pug and Zoozooz – to reinforce the importance of staying home, staying safe and staying connected in these difficult circumstances. I gave myself a task to look for nearest shisha place without using my phone and with super bad French. For eg. #FitFamilyChallenge is Oriflame’s way of being topical and relevant and alive to this unprecedented pandemic. A 45 minute walk later, I was there! I spent probably half of my day here experiencing a new version from one room to another.There have been a lot of speculations and predictions about the new meaning of travel in post-COVID world, but all travel lovers like me are just hoping it doesn’t take away too much of the experiences we cherish. WPP-owned Vietnamese digital agency ClickMedia is to become part of For instance, a company worth 100 crores with 60% recurring revenue can count on 60 crores of revenue beginning of every year, making the business much more stable and predictable. Instead of buying all the ingredients or products separately – why not receive it as a subscription – Oats, Muesli, Dosa batter, Idli mix, poha, and juices? © 2020 JNews - Premium WordPress news & magazine theme by Jegtheme. By clicking Sign Up, I agree to the Terms of Use and Privacy Policy. Travelling to new countries and trying to immerse in the local culture is something dear to me. 6. Now, I can successfully find a shisha bar in almost any city (strong sensory and observation skills you might say, or a sixth sense). With some clever editing, we managed to re-purpose an old ad to deliver this important message ADSERT WEB SOLUTIONS PVT. What makes the subscription model lucrative for businesses is the shift to “recurring revenue models” as compared to one-time revenue or unit sales. 5. 1 day ago, ‘Consumers subscribe to Discovery Plus for the knowledge it provides’ More than for the nostalgia factor, we also brought back the pug to stand out from rest of the ads delivering the same message. A dedicated micro-site was built which curated top stories of women farmers for users to read and discover their achievements. 14 hours ago, Advertising fraternity pays tribute to Ad 13 hours ago, Jack Daniels gears up for global relaunch with new tagline All you have to do is choose a plan depending on the number of household members and pay a small amount (INR 300 onwards).I have been a big advocate for my clients to start switching to subscription models. Eularie Saldanha, BRAND: ORIFLAME INDIA #FITFAMILYCHALLENGE WELLNESS BEGINS AT HOME AI shisha bar finder in ParisThis is my own AI (Authentic Intelligence) engine and I discovered this capability when I was in Paris the first time. The morning starting with low tide and moved gradually to having the waves right under your cottage during noon and then the water receding once more. Oriflame India 3. Then it hijacked search results driving people towards these inspiring stories of women farmers.Additionally, to spark a conversation online, Swaraj asked users to share and submit stories of inspiring women farmers they have come across in their life. To be able to make friends with people from different race, background and speaking completely different languages over shisha is my favorite thing to do in any new city of the world. Your perspective on your job matters a lot. More than for the nostalgia factor, we also brought back the pug to stand out from rest of the ads delivering the same message. 14 hours ago, Advertising fraternity pays tribute to Ad ? In this situation, we knew that our role was to ensure that these farmer heroes get their due recognition.”, Iss desh ke kisaan ne har haalaat ko dekha hai, har musibat se vo hai lada. Chances are, you have at least one from the list. Be sure to call ahead with Dr. Singh to book an appointment. The key metrics of this model are MRR (monthly recurring revenue), ARPU (average revenue per user), retention, churn rate and more. Amandeep Singh Kochar did his engineering with hopes of becoming a hacker, but soon realized that it wasn’t his cup of tea. And that is where loveable brand properties can play an important role.
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