Poor business decisions with his debut album, Elephant Eyes, like sample clearing issues and seeing first-hand Cole getting snubbed or losing a Grammy nomination, had the rapper re-evaluate himself and his career. On the track, each artist reminisces on past times with old lovers, family, and The Chicago lyricist has seen a lot running alongside Cole and studying him at the start of his career. ", A daily briefing on what matters in the music industry, Tory Lanez Speaks Out on Assault Charge in Megan Thee Stallion Shooting | Billboard News, Ella Mai Talks New Single 'Not Another Love Song,' Experience as a Musical Guest in Rihanna's Savage X Fenty Show | Billboard News, Hispanic Heritage Month: Longest-Leading Top Latin Albums Chart No. "I don't think a Grammy is a necessary accomplishment to achieve that goal and reaching the people I want to reach. Omen didn't think anyone in his Dreamville family expected this recognition either since they've always been used to playing the underdog role next to other hip-hop collectives like Top Dawg Entertainment and Odd Future. Ari Lennox's debut album, Shea Butter Baby, and the hit single "BMO," which Omen produced, were snubbed by the Recording Academy. For years, people have felt the Grammys were rigged and that the Academy just uses the hip-hop culture to boost their ratings without giving the proper recognition. His debut studio album Elephant Eyes, was released on July 21, 2015. "I don't need their validation but I can't abandon that inner child in me that did want a Grammy at one point. [4], On July 21, 2015, Omen's debut album, Elephant Eyes, was released after a few setbacks and date changes. "But as time progresses, you see more things in the industry that you start to get jaded, like you don't need any of these people's validation.". "If we don't win, or if I never win, it doesn't mean much to me. "Us getting nominated is a statement of like you can follow your heart and make the music you choose," Omen reveals. That mixtape was released in celebration of Dreamville's partnership with Interscope Records. From touring on the road to figuring out label situations, Omen's journey has been eye-opening. The label has signed Ari Lennox, Bas, Cozz, Omen, Lute, JID, EarthGang, and Cole himself. "I'm thinking like I'm going to be Grammy-nominated as a producer," Omen remembers. © 2020 Billboard. I think I can reach these kids without ever winning an award.". Founded by Grammy-nominated artist and producer J. Cole, Dreamville Records, an imprint under Interscope, is home to artists such as Bas, Omen, and Cozz. Board members receive a ballot that contains various nominees in several categories and they make their selections based on who they think should take home the award. The following year, he released critically acclaimed mixtape, Afraid of Heights. "I can see how there's no corruption and it's really just ignorance. "I think the Grammys propelled our profile a lot but in general the way that album was rolled out we had already established our presence. There were names on Omen's ballot that he never heard of, so picking a winner was not an easy task. The mixtape includes guest features from J. Cole and Kendrick Lamar, among others. A star-studded list of artists and producers headed down south to partake in the recording sessions, and the album debuted at No. "I think there's a split energy about the Grammys in general, because it's, like, 'Yeah I'm super happy to be nominated and to be going.' I really care about if I'm affecting people and having my work reach people," he says. J. Cole and his Dreamville collective spent 10 days at Tree Sound Studios in Atlanta last year to record their collaborative album, Revenge of the Dreamers III. [2][3], In 2014, Omen then appeared on the Dreamville compilation mixtape Revenge of the Dreamers.
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